Emad Basha is an avid searcher for new and more effective ways to maximize its export volume and reach more potential markets. We always try to create communication channels with other countries whether to exchange benefits, views, or expertise. We figured out that the best way to do so is participating in international events. This opens up lots of opportunities for business partnerships, being up-to-date with the latest developments and technologies used in our field, and, last but not least, exchange of experience and ideas.

We take part in the world's leading trade fair for fresh produce; Fruit Logistica. This international event involves the whole value chain (from growing to the point of sale). All entities related to fresh fruit and vegetables business gather in Berlin to present not only products, but also services, solutions, technical expertise needed for logistics, packaging, storage, transport, and warehousing. It's tantamount to a communication and business channel for all those who work in the fresh produce field worldwide to communicate. During Fruit Logistica, many trade forums are held discussing topical issues regarding fruit and vegetable market providing an excellent opportunity for us and many other to share knowledge and professional skills.

Through Fruit Logistica, Emad Basha represents Egyptian agricultural wealth and distinguished products adding to exports volume as well as widening its business scope. We take great interest in it, as it allows us to catch up with fresh produce market developments and requirements.

Meet us in Fruit Logistica Berlin 2011 (3-5 Feb), Egyptian Pavilion.